During the Super Bowl halftime, hip-hop legend Snoop Dogg made his debut in a custom outfit with Genesis NFT, a collection of artistic illustrations created by the Utopiea group.
In the digital age, artists and brands are creating new ways to push the digital boundaries. At the moment, non-fungible tokens (NFTs) are of great importance as they are native to blockchain which are designed to be unique and thus, with property and authenticity, provide security and convenience.
With it, dozens of brands are finding new uses for NFTs such as domain names, virtual worlds, decentralized finance (DeFi), art markets, a crypto art museum, and NFTs for physical collectors.
NFTs are gradually becoming mainstream. The global market value was $338 million in 2020 alone, up 138.8 percent from the previous year, according to Human Connections Media.
As of April 2021, NFT sales registered in blockchain Ethereum generated nearly $64 million in value in the previous 30 days, and after January 15, 2022, the cumulative 30-day sales value was approximately $150 million, data from Statistical.