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Crypto exchange FTX is launching a gaming unit to drive token adoption

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Crypto exchange FTX is launching a new team focused on driving cryptocurrency and non-fungible token (or NFT) adoption in the gaming world, according to a Bloomberg report.

The initial offering from the new gaming unit will reportedly be a “crypto as a service” platform through which game publishers can launch tokens and provide support for in-game NFTs.

“We are launching FTX Gaming because we see games as an exciting use case for crypto,” an FTX spokesperson told Bloomberg via email. “There are 2 billion+ gamers in the world who have played with and collected digital items, and can now also own them.”

The new gaming-focused team from FTX is a sign of the continued push to bring blockchain-based products into the gaming space, as demonstrated by projects like GameStop’s own NFT marketplace. But though game developers and retailers see crypto tokens and NFT items as a promising revenue stream, gamers have voiced widespread skepticism over the need for blockchain technology.

In the past few months, various game publishing companies have been forced to cancel…

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