Crypto exchange FTX is launching a new team focused on driving cryptocurrency and non-fungible token (or NFT) adoption in the gaming world, according to a Bloomberg report.
The initial offering from the new gaming unit will reportedly be a “crypto as a service” platform through which game publishers can launch tokens and provide support for in-game NFTs.
“We are launching FTX Gaming because we see games as an exciting use case for crypto,” an FTX spokesperson told Bloomberg via email. “There are 2 billion+ gamers in the world who have played with and collected digital items, and can now also own them.”
The new gaming-focused team from FTX is a sign of the continued push to bring blockchain-based products into the gaming space, as demonstrated by projects like GameStop’s own NFT marketplace. But though game developers and retailers see crypto tokens and NFT items as a promising revenue stream, gamers have voiced widespread skepticism over the need for blockchain technology.
In the past few months, various game publishing companies have been forced to cancel…
