The Premier League, for many the most powerful local championship on the planet, will enter the NFT market: will add more than 500 million euros over four years.
Sorare, which has the rights to the Spanish League, the Italian Serie A and the German Bundesliga, among other championships, This is the company that has the greatest chance of winning the tender. There are three other interested companies, but their names were not disclosed.
Players such as Barcelona defender Gerard Pique, they sold their rights individually to the company.
The French company offers an Ethereum-based game where users can buy, sell and trade digital football player cards, earning prizes when the team wins or achieves achievements. This project was born from the hands of Nicolas Julia and Adrien Montfort in 2018.
NFTs, or non-fungible tokens, these are works of digital art with a high value in cryptocurrencies. The token is a unit of measure, and since it is not interchangeable, it cannot be touched.