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Decoding Luxury’s NFT Consumer | Jing Daily

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Whether you’re a crypto-professional or the blockchain is entirely alien to you, there’s one thing that everyone knows about non-fungible tokens (NFTs): they’re selling for a major price. For context, the first NFT artwork to ever auction at Christie’s back in March 2021 sold for $69 million (435,521,100 yuan), not to mention Dolce & Gabbana setting records for its Collezione Genesi NFT collection in August 2021 which made over $6 million (37,869,600 yuan). 

If the past year’s drops are anything to go by, Morgan Stanley’s prediction that luxury NFTs will be a $56 billion market by 2030 is easy to envision. But when such extortionate prices are making headlines at a time when the mainstream population has little knowledge of what NFTs even are, it raises the question of who exactly is investing in these digital assets right now. And Jing Collabs & Drops’ latest market report NFT Collaboration: Luxury’s Metaverse Opportunity answers exactly that.

Via the help of experts, the report classifies today’s NFT consumers into three categories. Of course, if co-branded…

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