Untold amounts of planning are now being devoted to ideas around the consumerization of healthcare, particularly as it relates to engagement, affordability and optionality.
Where operators need help is understanding and selecting the application programming interfaces (APIs) that connect new digital banking and payments technology to healthcare delivery securely and at scale, creating a different kind of health-finance connectivity for a heavily regulated sector.
Lynx CEO and co-founder Matt Renfro believes that neither incumbents nor new players in the space are adequately addressing the gap between rising healthcare costs and patients’ ability to access payment options — ideally embedded in their own healthcare journey.
That’s led to lots of missed chances to drive affordability, engagement and better patient-provider outcomes. As multiple massive demographic cohorts hit middle age or well above, opportunities abound to connect the sick with good options and reward wellness in new ways.
That’s where Lynx sits, embedding finance and offers in the healthcare flow while…