- Cash Card users can get 15% cashback in bitcoin rewards for purchases through mid-March at Shake Shack.
- The trial is meant to test Shake Shack’s capacity to appeal to a younger audience interested in bitcoin and other cryptocurrencies.
- The bitcoin reward system is built into Cash App’s “Cash Boost” program which lets users pick their own rewards for purchases.
Shake Shack is providing bitcoin rewards to customers who utilize Cash Card, a debit card linked to Cash App accounts, to make purchases during a trial period, according to a report by The Wall Street Journal. As a cashback-style system, 15% of purchases will be paid back to Cash App users in bitcoin through mid-March.
Shake Shack reportedly intends to test its ability to reach a younger audience as Block Inc, the parent company of Cash App, Spiral, and Square, has a large customer base of millennials and Gen Z groups.
“If we just started taking crypto right now at our kiosk, it would have very low adoption,” Jay Livingston, chief marketing officer at Shake Shack, told the WSJ. “But through someone like Cash App,…
