The latest blockchain phenomenon, the non-fungible token (NFT), has generated vast profits for artists and a raft of fraudulent scams. Several Swiss NFT projects have set out to prove that the technology can have a lasting impact beyond the spectacular headlines.
This content was published on March 5, 2022 – 09:00
swissinfo.ch
Luxury watch brands, premium whisky sellers, sports teams and well-known consumer companies are leveraging Swiss NFT know-how to interact with consumers, boost sales or protect their products from counterfeiters.
Just as brands once scrambled to get online and develop social media strategies,…
