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Switzerland builds business case for non-fungible tokens

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NFTs have hit the headlines with spectacular sakes of digital artworks, such as the wildly popular CryptoPunks. Keystone / Obs/4artechnologies

The latest blockchain phenomenon, the non-fungible token (NFT), has generated vast profits for artists and a raft of fraudulent scams. Several Swiss NFT projects have set out to prove that the technology can have a lasting impact beyond the spectacular headlines.

This content was published on March 5, 2022 – 09:00

swissinfo.ch

Luxury watch brands, premium whisky sellers, sports teams and well-known consumer companies are leveraging Swiss NFT know-how to interact with consumers, boost sales or protect their products from counterfeiters.

Just as brands once scrambled to get online and develop social media strategies,…

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