The American retail and pharmacy corporation CVS is looking to enter the metaverse according to trademark filings registered with the United States Patent and Trademark Office (USPTO). The filings mention things like CVS Health-brand “downloadable virtual goods” and “crypto-collectibles.”
CVS Trademark Filings Discuss Virtual Worlds and NFTs
The drugstore giant CVS has filed a series of trademark filings with the USPTO on February 28, 2022, and the registrations were published on March 4. The CVS-Health trademark filing #97287237 discusses a number of virtual items and non-fungible token (NFT) concepts. Section 1(a) in the filing states:
Downloadable virtual goods, namely, a variety of consumer goods, prescription drugs, health, wellness, beauty, personal care products, and general merchandise for use online and in online virtual worlds.
Similarly, section 1(b) is described in the same fashion but also with “digital assets and digital collectibles sold as non-fungible tokens (NFTs).” The CVS Health virtual goods and digital collectibles trademarks follow a slew…