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Marie Claire | The Metaverse and Plagiarism: How Brands Deal With NFT Imitation

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The future is already here. Today there are several companies that sell NFT in metaverse, those digital files that are sold in the form of unique certified tokens and have gained great popularity among fashion lovers.

However, this virtuality is not without the same problems that arise in life outside the screens, that is, in our reality as we know it. There is a reflection of the social problems that took place in these spaces. And now luxury brands are on a new crusade: market for Web 3.0 fakes.

This was to be expected, because, after all, this parallel universe is still a meeting place for people. People who inhabit reality; and now the metaverse.

Last Thursday Nike was forced to file a lawsuit in New York after her sneaker was sold by NFT. The firm was advanced against the StockX electronic platform for damages.

Hermes was also at a similar crossroads when artist Mason Rothschild auctioned off 100 “MetaBirkins”, an NFT model shaped like the Maison’s iconic handbag. It’s not clear if he can win in court, however, as the creator of this 3.0 version of the…

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