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Women in Blockchain: Yana Novikova Gets it Done

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Yana Novikova is on a mission to solve complex problems before they actually become problems. In her seven years at Ripple, Yana has approached every challenge with the determination to find clarity in complexity by using her wealth of experience and industry knowledge. 

She started her career at Ripple as one of the first product managers working on the technical protocol layer, progressed to leading the On-Demand Liquidity team, and most recently earned the role of Head of Product for RippleX

Her accent affords others a glimpse into her background, but she is more concerned with looking ahead, especially when it comes to anticipating the needs of the customer.

“You have to understand the industry and you have to understand what’s important for a customer and when it’s important,” Yana explains. “You don’t want to wait for the customer to ask for it. You almost want to already have the product for them before they even come to you.”

She continues to apply this type of thinking as…

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