Thirty years ago, Nanda Kumar founded SunTec as a telecom company.
Still, before the advent of the internet, he changed his young firm’s focus from a product-centered approach to one with more attention paid to the individual customer.
That was the beginning of his relationship-based pricing model, one that makes even more sense in today’s era of hyper-personalization.
The internet allowed businesses to connect beyond the group to the individual.
For Kumar, it meant delivering customized products and services that better meet the needs while driving value.
He immediately saw its potential across multiple sectors, including banking and financial services.
Every industry’s sole purpose is to provide value to its customers in some form, Kumar said. By employing digitization, one can change inputs to produce more valuable outputs.
It works for both improving outputs, along with internal processes helping generate those results. He likens it to biology and making improvements at the cellular level that combine…
