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How fintech is changing the game for retail

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The past few years have seen massive transformation within the retail space, and the pandemic only accelerated existing digital trends, particularly with eCommerce

Today, retailers understand that a frictionless online customer experience (CX) influences not only customer retention, but also revenues and sales growth.

Building relationships with consumers has always been an important part of retail, and smart brands know CX is the best way to do so. When shopping online, today’s consumer expects more than just their personal information auto-filled at checkout. They expect a smooth and seamless experience, and increasingly many are expecting embedded financial services to be offered to them throughout the purchasing journey.

This embedded banking phenomenon is increasingly common with major retailers – for example, Apple offering a Buy Now, Pay Later for some of their products, and Tesla offering insurance at the point of sale. These products are not just external links to third-parties – they are tailored financial services being directly offered to their…

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