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MoonPay’s CEO has a new plan for generating NFT hype: donating them


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MoonPay’s CEO Ivan Soto-Wright is a man of many theses.

One, he explains over a video call, is that all value will eventually move via blockchains. Another is that every artist, musician, and athlete will adopt non-fungible tokens (NFTs).

Through a recently launched concierge service that helps celebrities and the super-rich buy NFTs, Soto-Wright has tried to position MoonPay as a catalyst for those trends.

The service — which counts Snoop Dogg, Diplo and Jimmy Fallon among glitzy group of clients — is part one of a plan to force NFTs into what Soto-Wright calls “the cultural consciousness.”

Now, Soto-Wright is kicking off phase two of that plan: charity.

Through a personal account on NFT platform OpenSea named ivanhodl, Soto-Wright has amassed upwards of $1 million in digital art and collectibles — including pieces from coveted collections like CryptoPunks, Bored Ape Yacht Club, World of Women and Clone X.

“I have decided to dedicate all my NFTs and any profits from sales of my NFTs from ivanhodl to charitable causes,” he says. “The idea is to broaden and…

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