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Making the world an ‘appier place

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Much of the current digital ‘buzz’ is around Web3 and the metaverse.

Insist that marketing and digital teams work together to develop a proper app strategy

Every other article seems to feature thoughts and opinions regarding these new frontiers and what they offer the digital evolutionary arc. The sense of excitement is palpable.

Generating a lot fewer column inches is a topic that is the real cutting edge of digital, and that is mobile and mobile apps. This is odd, as mobile is really dominating the digital landscape. The stats around penetrations, usage and those tiny little things called apps are dizzying.

We all know first-hand how important our phones are. They are an extension and, in many cases, a remote control for our daily lives. Many of us *coughs politely* are spending up to four hours a day on our phones. Not using them to phone people, but for catching up on the latest news, watching Tik Toks, liking photos, Wordle (obviously), shopping and of course banking.

And yet, somehow, they seem to have slipped through the digital “hype” and “let’s…

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