Launching a new crypto project is one thing— and marketing it is another. Every day you hear about a new crypto token or a new non-fungible-token (NFT) project being dropped—all aiming to book profits. With the increasing competition within the cryptocurrency and NFT space, developers have come up with unique strategies to promote their crypto projects.
Some crypto developers use weird and gimmicky token names such as Dogecoin, Potcoin, Dentacoin, etc., while others give out free NFTs to few community members to promote their project before it officially launches. And this is exactly what we are going to talk about.
The basics
Did you ever find a coupon code in your mailbox for a free meal? This is the technique that crypto airdrops essentially use. A crypto airdrop is predominantly about raising awareness for new projects and services. The idea is to send new tokens or NFTs to thousands of crypto wallet addresses with the hope that more and more recipients will engage and promote with the corresponding project– even if it’s only to learn how to cash out the free tokens…
