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Fintech Is Banking On Influencers For Brand Building


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It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too.

One recent example is Kasasa, a fintech company that launched in 2003 and partners with local credit unions and community banks to offer accounts with rewards for people looking to open or switch accounts.

Last month, Kasasa ran a recent video campaign with a twist on the “shop local” trend.

YouTube and TikTok personality Trey Kennedy plays a small-town “hipster” who brags about only buying from local shop owners – at one point he boasts that he’s so local he has a “radish guy” – until another version of himself wearing a suit points out that buying vegetables and beanies from local businesses is great, but what about banking?

“Everyone’s obsessed with local coffee shops and locally sourced food, but they’re not thinking about local financial institutions,” Kennedy told AdExchanger.

One reason banking isn’t part of the millennial “shop…

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