Blockchain infrastructure firm Chain announced a new sponsorship deal with the National Football League’s (NFL) New England Patriots, and Major League Soccer’s New England Revolution.
Under the terms of the new four-year deal, Chain will partner with Kraft Sports + Entertainment to create innovative Web3 experiences for visitors to the Gillette Stadium, the home of the New England Patriots and New England Revolution.
“We are proud to partner with Kraft Sports + Entertainment to envision the future of Web3 for Gillette Stadium, the New England Patriots, and the New England Revolution. Our team is excited to help Kraft Sports + Entertainment build cutting-edge experiences for stadium visitors utilizing Chain’s proprietary blockchain technology,” said Chain CEO Deepak Thapliyal.
Kraft Sports + Entertainment is part of a consortium, The Kraft Group, a group of privately held companies with business interests in professional sports, manufacturing, and property development, based in Foxborough, Massachusetts. The company manages sales, marketing, content development, and…