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Report: 58% of crypto web traffic in Central and South Asia relates to NFTs


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According to a new report by Chainalysis, NFTs play a pivotal role when it comes to cryptocurrency adoption in Central and South Asia. 

The report from a leading blockchain research company found that over 58% of web traffic from Central and South Asia and Oceania was NFT-related.

In addition to the large portion of NFT-related activity, the research highlighted that play-to-earn games and NFTs are closely linked for these geographies, with 21% of web traffic going to websites of blockchain games. 

The report states “For countries with high web traffic to NFT marketplaces – especially Thailand, Vietnam, and the Philippines – a large portion of that NFT-related traffic may therefore come from players of blockchain games.”

Furthermore, the research identifies Vietman as the highest ranking country for cryptocurrency adoption and The Philippines jumped from 15th to second place in terms of adoption. Both of these countries have rapidly embraced blockchain gaming with a staggering 25% of Filipinos and 23% of Vietnamese claiming to have played a P2E game.

Gaming as a key…

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