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What to Expect in 2023?

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A new report by Activate Technology reveals that the non-fungible token (NFT) and metaverse hype is over, and that both sectors will need targeted corporate interest going forward.

The future holds new use cases for NFTs to aid companies in building brand loyalty, while the metaverse will need sustained corporate development.

According to new report released by the company, NFTs have gone past their peak bubble. Accordingly, the hype surrounding the space will gradually decrease.

NFTs will become mature products, with blockchain and Web3 driving greater utility for the tokens. Companies will also capitalize on the space to build communities around their brands. Buyers will also benefit from a sense of belonging.

Starbucks is already offering the Starbucks Odyssey experience that uses NFT collectible stamps that will give owners access to unique coffee experiences.

Additionally, the report revealed the shift in the demographics of current NFT market participants. It defines participants as those who “researched, discussed, browsed, bid on, purchased, displayed, sold, or…

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