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What Are Nouns? The Ethereum NFT DAO Building Open-Source IP

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Pixel art NFTs are nothing new—one of the first NFT collections, CryptoPunks, pioneered the blocky 8-bit design style.

But Nouns is shaking things up with a novel distribution method and open-source IP that has led to the collection’s signature pixelated specs popping up everywhere from beer cans to movies.

Here’s how Nouns works, and how it has built a multimillion-dollar decentralized brand.

What are Nouns?

First and foremost, Nouns is an NFT collection, whose owners are part of Nouns DAO, a decentralized autonomous organization.

Non-fungible tokens (NFTs) are cryptographically unique crypto tokens that are often used to represent a piece of digital art. Nouns are an example of a profile picture (PFP) collection, a set of NFTs that are typically used as a user’s profile image on social media platforms.

Nouns are also a creative experiment on Ethereum designed to improve how on-chain communities interact. The Nouns DAO does this by using its treasury to build and support public goods.

A little over a year has passed since the first Nouns NFT (a pixel art character with a fox…

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