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GameStop Officially Launches Its Own NFT Marketplace

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The new platform, developed in collaboration with blockchain company ImmutableX, is designed to make NFTs accessible to tens of millions of gamers in the US.

GameStop launched the beta version of its NFT marketplace earlier this year. / Adobe Stock

Video game retail giant GameStop has officially launched its NFT marketplace in partnership with Immutable X, a layer 2 blockchain built upon Ethereum.

In a statement released this afternoon, GameStop said that its new NFT platform “unlocks access to web3 games and millions of world-class, NFT gaming assets to more than 50 million GameStop players and GameStop Powerup Pro loyalty customers across the United States.” The brand also said that the platform will allow for completely gas-free (meaning feeless) and carbon-neutral NFT…

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