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‘Rick & Morty’ Creator’s Art Gobblers Renew Debate Over NFT Influencer Ethics


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In brief

  • Art Gobblers, an Ethereum NFT project from “Rick & Morty” co-creator Justin Roiland, launched Monday and saw skyrocketing secondary sales.
  • Some in the NFT space have assailed notable influencers and personalities for minting the free NFTs, alleging unfair distribution practices.

The NFT world is abuzz today over Monday’s launch of Art Gobblers, an Ethereum-based project from “Rick & Morty” co-creator Justin Roiland and crypto investment firm Paradigm. Following a free NFT mint last night, Art Gobblers has already generated over $26 million worth of secondary sales (per CryptoSlam), suggesting enormous hype around the project.

But the chatter around Crypto Twitter isn’t purely focused on the level of trading demand, today’s artwork reveal, or even the project’s novel approach—which lets users mint their own artwork as Page NFTs and trade “Goo” tokens to yield even more NFTs.

Instead, much of the discourse around Art Gobblers over the past day has surrounded the role of notable NFT influencers on social media—including whether they were compensated…

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