The project, dubbed Visa Masters of Movement, is the latest example of sports leagues using NFTs (non-fungible tokens) as a tactic to grow their fan base across digital and physical spaces.
In this case, Visa is launching what it calls a “first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans” ahead of the FIFA World Cup, which begins later this month in Qatar.
According to a news release, the auction features digital art inspired by “iconic goals” from five of the sport’s legends that have been turned into NFTs on Crypto.com.
“Later this month, the experience will come to life on an interactive pitch at the FIFA Fan Festival in Doha, Qatar, and allow fans to create digital art inspired by their own signature movements,” the release said, adding that fans will have the chance to turn this art into NFTs of their own.
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