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How Bold Moves by Museums Could Shape the Future of Culture and Digital Art – Rolling Stone

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In September 2022, the Museum of Modern Art announced that it would be selling upwards of $70 million in artworks from the William Paley collection to invest in expanding its digital reach. The shift toward digital engagement at museums accelerated greatly during the pandemic, sparking a sea change in priorities and perspectives among museums, the art and cultural sector, and the broader public. As a result, our collective understanding of the function and value of museums has evolved, and museums are increasingly embracing technology, social media and a broad range of digital channels to inspire and enhance their connection with the public.

More than ever before, museums see their digital presence as a critical pillar of engagement, access and education — and as an essential tool for reaching new audiences and unlocking new revenue streams. This is a very recent trend and shows no signs of slowing down. As recently as early 2020, according to a survey by the Association of Art Museum Directors, just over 40 percent of art museum directors considered it “highly…

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