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Kellogg’s Makes First Foray into Blockchain Gaming with Pop-Tarts Characters in Blankos Block Party

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Quick take:

  • Blankos Block Party is a multiplayer blockchain game styled like a giant block party.
  • The in-game NFTs represent avatar designs and accessories that can be bought and sold on Mythical Games’ web shop.
  • With its foray into blockchain gaming, Kellogg’s Pop-Tart brand is aiming to drive engagement with Gen-Z consumers who are less familiar with the product.

Kellogg’s has made its first foray into blockchain gaming as it partnered with Mythical Games for NFT characters based on Pop-Tarts for Blankos Block Party. 

Blankos Block Party is a multiplayer blockchain game styled like a giant block party, with in-game NFTs that represent avatar designs and accessories that can be bought and sold on its marketplace.

In Blankos Block Party, players can jump into an immersive social party game where they play with and against friends in racing, vibe collection, shooting, and brawl game modes. They can also rack up rewards and secure the rarest collectibles to build their collection.

For its first UK brand campaign in two decades, Kellogg’s Pop-Tarts brand has collaborated with…

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