Sports sponsorship deals from financial services and fintech companies alike have increased significantly over the past three years on the back of rising competition in the industry and amid hopes for increased brand awareness and exposure.
According to a new analysis by FXC Intelligence, a financial data company specializing in the international payments, payment cards, cryptocurrency and e-commerce industries, deals from the payment and remittance industries have particularly risen over the past years, with some of the world’s biggest names including Visa, FIS, Mastercard and Amazon Pay, backing major sporting brands and teams.
In the report, released in December 2022, FXC Intelligence delves into the sports sponsorship deals from payment companies that have been announced over the past 18 months and outlines emerging trends.
According to the analysis, at least 48 deals have been inked during the period, among which 20 primary sponsorships and 28 payment partnership sponsorships.