Can Creators Make Beliebers Of Companies?


As Bitcoin

fell by 60% last year amidst a backdrop of a weak global macroeconomic climate and high-profile crypto company failures, legacy financial institutions continued their investment and development in the underlying blockchain and distributed ledger technologies. At the Dealbook Summit held in New York at the end of 2022, Larry Fink, CEO of Blackrock, a $10 trillion asset manager, said, “the next generation for markets, the next generation for securities, will be tokenization of securities.” While there are a number of projects in flight, Fink’s proclamation was the most visible of signals that point to an acceptance of the tokenization of real world assets (RWA) as the vehicle to make crypto and the underlying technology more tangible. Ironically, intangible assets may be the impetus to make this happen.

Intangible Assets: What Do You Mean?

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