The new year means new NFT and Web3 projects and 2023 has started strong. As brands continue to explore what the fashion world of tomorrow looks like, new possibilities for creativity, identity and innovation arise. Among the intricate cultural zeitgeist of Web3, artificial intelligence has taken the creative industries by storm. Meanwhile, NFT initiatives rely on physical and digital benefits to stand out among market saturation.
This month, we saw Marco Simonetti unveil an AI-generated Jacquemus x Nike capsule collection and pop-up concept that broke the internet. Similarly, Valentino exclusively used AI for its latest “Essentials” line campaign. Elsewhere, Prada’s eighth time-capsule NFT drop offered the chance to attend the Menswear Fall/Winter 2023 show in Milan.
Continue scrolling to see our favorite cyber collections and Web3 initiatives this January.