Glorious educates Aotearoa on the new era of art in newly launched campaign via Daylight – Campaign Brief NZ

Aotearoa’s leading digital collectible marketplace Glorious has launched a new project in partnership with Daylight, to help Aotearoa understand the complex world of web3 art.

The latest wave of technological innovation has seen a seismic development in web3. And if you’re an early adopter, these updates are new and exciting. But if you’re not, this whole world of digital collectibles (NFTs) can leave you dumbfounded and confused.

Targeting an audience of traditional art buyers, the new educational content series speaks directly to the overwhelm.

Full content series: https://vimeo.com/showcase/10152741

Says Lizzie Smith, head of marketing, Glorious: “Digital art is such a new proposition for a lot of Kiwi. And understanding how it works, and the transformative opportunities it presents to both artists and collectors unlocks a whole new realm for New…