Today’s most vibrant Web3 communities have been largely anchored around non-fungible tokens (NFTs) designed to serve as people’s online profile pictures. But Rug Radio intentionally waited to launch its own set.
Many of the most successful projects to date that utilize NFTs—unique blockchain tokens that signify ownership—have leveraged the PFP format to become recognizable icons of digital assets space, such as the Bored Ape Yacht Club, CryptoPunks, and Cool Cats.
These NFTs typically have a unique combination of randomly-generated attributes, whether that be a background, clothing, or accessories. But their underlying art style is what makes a project distinct, identifiable at a glance, and part of something bigger.
Rug Radio didn’t want its decentralized content platform to grow purely around its own brand, explained founder and co-CEO Farokh Sarmad on a recent episode of Decrypt’s gm podcast, but rather serve as a place for people with PFPs across collections to congregate.
“I didn’t want people to change their PFPs for Rug Radio because Rug Radio is the house of…