Paris Hilton Goes Back to the Future, Kind of, for Fintech Klarna


These may be the least substantial ads of the year so far. We mean that in the best way. They’re 100 percent fun and fluff. And that’s 100 percent brilliant.

After all, who wants brand explanations or tech jargon from Paris? Let’s watch her shop, cuddle cute doggies, chat on a corded phone with Bretman (who goes wireless) and indulge in kicky humor! 

By the same token, who cares how Klarna works, as long as the e-payments go through without a hitch?

“Paris Hilton is a trailblazer across fashion, tech, and business—areas very familiar to Klarna,”  says CMO David Sandström. “Her ability to stay ahead of trends, her shopping prowess and the fact that our customer has grown up with her, made Paris the perfect person to partner with for this campaign.”

The :30s look totally gorg. Muino—a Grammy nominee from Ukraine best known for music videos—paints in compelling hues that pop, from the deep green velour of Paris’ tracksuit’s to the luscious blues, reds and yellows of just about everything else.

“It’s so refreshing to put fashion in a comedic spotlight, two things you…

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