Marketing & Advertising Curated News | WARC

European telcos allowed to challenge big tech dominance of online ads

Advertising regulation
Telephone & internet services
Europe (general region)

In a major ruling, the European Commission has greenlit an advertising-based joint venture between Deutsche Telekom, France’s Orange, Spain’s Telefonica, and UK-headquartered Vodafone, in a move designed to challenge the biggest companies in online advertising, namely Google and Meta.

Why it matters

While the European Union (and the US DOJ) has clamped down or investigated competition abuses against some of the big tech companies for different reasons, there has typically been less movement in opening up competition for consortia that could build similar business.

With this approval, the European Commission – the EU’s…

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