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How Adidas Jumped Into Web3 and What It Plans Next

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How Adidas Jumped Into Web3 and What It Plans Next

Adidas Web3 lead Erika Wykes-Sneyd told Decrypt’s Dan Roberts the story of what prompted Adidas to get into crypto (it involves Elon Musk), what the brand has done so far with NFTs tied to physical apparel, and what it’s considering next—including token-gated sneaker drops.

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