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Hermès Seeks Stronger Block of MetaBirkins NFT Sales

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Luxury brand Hermès notched a major legal victory last month against MetaBirkins, an NFT collection found to have violated trademarks protecting the French designer’s Birkin handbag. But despite the ruling’s historic nature, Hermès still isn’t satisfied.

The luxury house filed a motion on Friday asking for the court to issue a permanent injunction specifically barring MetaBirkins creator Mason Rothschild from ever selling MetaBirkins NFTs again. Such a block would represent a more severe action against the NFT creator than what a Manhattan jury previously handed down in early February. 

“Notwithstanding the verdict in Hermès’s favor, Rothschild continues to promote MetaBirkins NFT sales through various social media channels, and he will obtain a royalty from any such sales,” attorneys for the fashion giant wrote. “Rothschild’s past and present conduct demonstrates he is likely to continue infringing Hermès’s trademarks if a permanent injunction is not issued.”

Hermès’ attorneys argued that since February’s verdict, Rothschild still remains in a position to…

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