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BMW is partner of Art Basel in Hong Kong 2023. Cao Fei’s Digital Art Mode presented as part of Asia’s most renowned Art Fair.


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Munich/Hong Kong. From March 23-25, 2023, Art Basel
in Hong Kong will take place at the Convention & Exhibition Centre
(HKCEC), in the heart of the city. The show features premier galleries
from Asia and beyond. It provides an in-depth overview of
Asia-Pacific’s astonishing diversity, as well as global artistic
perspectives through Modern and contemporary works. As official
partner of the show, BMW will again provide the VIP shuttle service as
well as present its #DigitalArtMode and the new BMW i7.

BMW i7’s #DigitalArtMode which combines
automobile with art will be showcased at Art Basel in Hong Kong for
the first time. With the Digital Art Mode, BMW Group’s Cultural
Engagement, already existing for over 50 years now, reaches new
heights. It is the result of an intense collaboration with the
internationally renowned Chinese multimedia artist Cao Fei who also
designed the 18th BMW Art Car, the first of its kind to be entirely
digital. The Digital Art Mode focuses on the holistic user experience:
unique moments enhance BMW’s…

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