Coca-Cola Invites Digital Artists to ‘Create Real Magic’ Using New AI Platform – News & Articles


Digital creatives around the world can use a first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca-Cola archives. Built exclusively for Coca-Cola by OpenAI and Bain & Company, “Create Real Magic” is the first platform of its kind to combine the capabilities of GPT-4, which produces human-like text from search engine queries, and DALL-E, which produces images based on text. 

Fans in the United States, Australia, select countries in Europe and elsewhere can visit today through March 31 to get access to dozens of branded elements – from the distinctive Coca-Cola contour bottle and Spencerian script logo, to storied symbols from Coke’s advertising archives like the Coca-Cola Santa Claus and Polar Bear – as a canvas for AI-powered experimentation and creative iteration. 

Through the “Create Real Magic” contest, artists can download and submit their work for the opportunity to be featured on Coke’s digital billboards in…

Read more…