How to make $100 million selling NFTs – The Sotheby’s story


The world of art has been disrupted in recent years by the emergence of blockchain technology and the rise of non-fungible tokens (NFTs). In March 2021, Sotheby’s, the famous auction house, made headlines when it announced that it would be selling digital artwork by the artist Beeple as an NFT. The auction was a huge success, with the artwork selling for a staggering $69 million. Since then, Sotheby’s has continued to embrace NFTs, making hundreds of millions of dollars in the process.

Sotheby’s, the esteemed auction house founded in 1744, has made a splash in the emerging world of non-fungible tokens (NFTs). In recent months, the venerable institution has sold millions of dollars worth of digital art and collectibles, cementing its position as a leader in the fast-evolving NFT market.

At the heart of Sotheby’s success has been its ability to curate and market its NFT collections in a way that is both exclusive and accessible. By partnering with high-profile artists and collectors, the auction house has been able to generate buzz and excitement around its NFT…

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