Art Of The Future: How This Bollywood Actress Is Bringing NFTs To Center Stage


This article was orignally published on the Benzinga India portal.

Lisa Ray, the multi-faceted personality renowned for her contribution to the entertainment industry, modelling, and philanthropy, has added another feather to her cap. Her latest endeavour, TheUpsideSpace, is a pioneering and curator-led platform that focuses on promoting digital art and the innovative technology of NFTs.

Ray, 51-years-old, co-founded TheUpsideSpace alongside Singapore-based art collector and philanthropist Ayesha Khan. The two met during the early days of the pandemic in Singapore and shared a desire to make contemporary regional art more accessible to a wider audience and to modernize the art world while harnessing the potential of Web3 technology. 

The platform was launched with the mission of bringing forth a new generation of artists from South, East, and West Asia.

Opening Gateway To Artists

She believes that the primary goal of TheUpsideSpace is to offer all artists, including digital artists, access to technology. “We work with diverse artists, including digital artists who are, in some cases,…

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