traditional + digital media artists face off in kenny schachter’s NFT game


pop principle: the nft art game 


POP PRINCIPLE is an art world battle that pits key names in the traditional arts scene against pioneers in the digital and crypto realm to shed light on the rapid evolution of the creative industry and its the somewhat sceptical reception. The NFT art game, imagined by Kenny Schachter and powered by digital art platform Daata, positions the likes of art critic Jerry Saltz, mega-dealer Larry Gagosian, and artist Yayoi Kusama in one camp, and digital artists Refik Anadol and Osinachi, and record-breaking NFT artist Beeple in the other. Hans Ulrich Obrist adopts a neutral stance and stands in the middle ground. Across several rounds, players are invited to select and mint unlimited editions of their favorite creators, with the goal of becoming the leading collector of the most popular character.


The eight characters, encapsulated as three dimensional animated avatars, will be released as a series of open-edition NFTs at Kenny Schachter’s show at New York City’s NFT Gallery on May 18. The tokens will then be sold on Daata for one month,…

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