VeeCon creator sees big potential in NFTs beyond digital art – Indianapolis Business Journal


Gary Vaynerchuk—known as Gary Vee—talks to reporters before the VeeCon event he’s hosting in Indianapolis. (IBJ photo/Susan Orr)

The digital collectibles known as NFTs, or non-fungible tokens, have drawn a lot of attention over the past two years as their value and popularity soared—and then crashed.

But to think of NFTs as mere collectibles is to miss the mark, says marketing guru/public speaker/entrepreneur/NFT believer Gary Vaynerchuk, who is in Indianapolis this week for VeeCon, his tech/pop culture/business convention that’s now in its second year. The event, which kicked off Thursday, runs through Saturday at Lucas Oil Stadium.

Vaynerchuk, who has more than three million Twitter followers and tweets as @garyvee, said he’s still hugely bullish on the future of NFTs, despite the crash that saw the collectibles lose some 90% of their value since their peak. “It doesn’t take away that the technology is…

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