The Metaverse, Hugo Boss, Ralph Lauren, Crypto, and Here Comes


You know that the next generation of the internet is upon us when iconic fashion brands are on their way to joining the Metaverse. Ralph Lauren was founded in 1967 and has decided to embrace blockchain technology as it slowly pulled the curtains open to accept payments in the form of crypto.

The American fashion brand will be accepting cryptocurrency payments at its new store located in Miami’s Design District and is the first entity to do so in the state of Florida.

The store is currently working with BitPay, which will empower customers to make purchases with either Bitcoin (BTC), Ethereum (ETH), or Polygon (MATIC). The store will open at the end of April and will be accompanied by an immersive three-day experience at a private location in North Miami.

The Web3 Connection

Ralph Lauren will also be collaborating with Poolsuite to release a co-branded and co-created NFT (non-fungible token). The NFT will not be sold, but instead, it will be given to existing holders of the Poolsuite NFT membership collections. The NFT recipients will also get exclusive access to special events…

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