JPMorgan Chase enters generative AI race with IndexGPT trademark


Finserv giant JPMorgan Chase filed a trademark application for IndexGPT, marking its entry into the race to build a generative AI tool for business purposes.

The trademark application was filed with the United States Patent and Trademark Office (USPTO) on May 11 for the characters “IndexGPT,” which according to JPMorgan, is to be used in commerce.

The mark consists of standard characters, without claim to any particular font style, size, or color. Source: USPTO

The image above shows the text in standard characters that was accompanied with JPMorgan’s trademark application — “without claim to any particular font style, size, or color.”

IndexGPT will be used across various business units, including advertising, business consulting and various finance-focused software as a service (SAAS) services among others.

JPMorgan’s trademark application for IndexGPT. Source: USPTO

JPMorgan’s trademark filing is reflective of the thoughts of its CEO Jamie Dimon on artificial intelligence (AI). In April, Dimon revealed that the company has over 300 AI use cases in production for risk,…

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